I help teams define what's worth building — and lately, what it means to design well when the product starts making decisions on its own.
Solventum's transition from their identity as 3M Health Care was a philosophical split, as well as a legal and financial one. It needed to be more than skin deep.
My work with them helped Solventum define their audiences, outline an experience and content strategy that was grounded in the needs and expectations of those audiences, and bring the strategy to life.
Uncovering the friction points and bright spots that shape how people really experience your product.
Bringing the right people together and turning complex conversations into clear decisions.
Connecting user insight to business direction — so every design choice has a reason behind it.
Building digital products that feel consistent, intuitive, and built to grow.
While the conversation about AI and art has focused on displacement and loss, there’s another story unfolding: AI is democratizing creative execution for those who’ve always had vision but lacked the time, money, or technical skills needed. For some creators, it’s a return to the joy of making.
7 min read
I rebuilt my portfolio three ways using Claude Code — once as a client, once as a collaborator, and once as a creative director. Only one of them produced something with a soul.
9 min read