AMY
... defines strategy
... develops concepts
... designs products
... thinks big
Experience Director, Siegel+Gale
2021 — 2022
2021 — 2022
American Express Innovation
Brand Strategy + Innovation + Program Development
To increase the brand relevance of American Express to emerging audiences, I identified strategic territories and innovation concepts, with the goal of accelerating pilots for new programs, experiences, products, features, and campaigns.
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Experience Director, Siegel+Gale
2022 — Present
2022 — Present
ESG Consulting Framework
Strategic Framework Development
A framework developed to initiate an ESG consulting program for S+G.
Starting with an audit of ESG performance and perception for a selection of major brands, I outlined key findings and best practices that allow us to have an informed point of view on ESG.
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Starting with an audit of ESG performance and perception for a selection of major brands, I outlined key findings and best practices that allow us to have an informed point of view on ESG.
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Password required; contact for access.
Lead Experience Designer, Barbarian
2020 — 2021
2020 — 2021
K-Y Digital Rebrand Launch
Digital Transformation Strategy + UX/UI Design
As an incumbent brand in a quickly-evolving category, K-Y needed a fresh brand identity and digital infrastructure that would enable them to take a leading position in the growing conversation around sexual liberation.
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Lead Designer, Ticketmaster
2017 — 2019
2017 — 2019
Ticketmaster Presence
Experience Research + UX/UI Design
Ticketmaster’s contactless secure ticketing app, intended for the major leagues.
To take it from the 60-yard line to goal completion, I was brought on to drive user-centered research and design in order to transform it into a fully-scaled, mature product that could be both beautiful and effortlessly usable.
The Presence app spans responsive web, native mobile, and native Android software and scanning hardware.
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Password required; contact for access.
To take it from the 60-yard line to goal completion, I was brought on to drive user-centered research and design in order to transform it into a fully-scaled, mature product that could be both beautiful and effortlessly usable.
The Presence app spans responsive web, native mobile, and native Android software and scanning hardware.
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Password required; contact for access.
Lead Designer, Ticketmaster
2018 — 2019
2018 — 2019
Ticketmaster SafeTix
Experience Research + UX/UI Design
Lead experience design on SafeTix, a new generation of Ticketmaster’s secure digital tickets.
Defined Apple Wallet and GPay user flows, made recommendations to Apple and Google partner teams for digital wallet pass behavior, and designed Ticketmaster’s proprietary dynamic barcode and in-app education.
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Password required; contact for access.
Defined Apple Wallet and GPay user flows, made recommendations to Apple and Google partner teams for digital wallet pass behavior, and designed Ticketmaster’s proprietary dynamic barcode and in-app education.
View →
Password required; contact for access.